and therefore the program is creating unique frames that cannot be accessed as an individual item. The way I like to explain flash is by using the Tupperware metaphor. Flash files are movie clips within movie clips, and therefore it is a large Tupperware that contains many smaller Tupperware within each other, which are your movies and pages. How can Google access all those different levels of a movie? They can't because there is no content! Flash content is embedded within the file, so the flash content is only to by other flash content. By using this linking model, you are ensuring very low PageRank and link juice from your documents. A very important part to building popular pages is building links to the home page and the inner pages as well. By using flash, the inner pages don't get linked to and therefore your site will most likely suffer.Flash can output a file that allow search engines to read the text within, although most flash designers do not place the text inside proper HTML tags. For example, a paragraph of text should be within a p tag and a heading should be within an H tag, alerting the search engine that the text is a heading or a paragraph. Even if the file is properly set up, to create effects, flash requires the text to be broken apart meaning that each individual letter becomes separated and therefore there are no actual words in the document.In addition to what has been mentioned, Flash is missing basic SEO elements; anchor text, alt attributes, emphasized words (bold, underlined). Creating an SEO friendly Flash page is far more